Got an idea that doesn't fit a box? Bring it.
Every other solution page on this site sells a thing. This one sells a conversation. If your idea isn't on the menu — bespoke trade tools, internal portals, niche platforms, half-formed concepts, "we tried Zapier and it nearly worked" rebuilds — this is your page. No fixed quote, no template, just a 30-minute call to figure out what's possible.
Most agencies will tell you "we can do anything" and then quote you for the things they happen to have a template for.
I'd rather have an honest call. Sometimes the answer is "yes I can build that, here's how, here's the rough cost". Sometimes it's "actually, the off-the-shelf tool already does that — save your money". Sometimes it's "interesting idea, but the version that works might be 30% different to what you're picturing — let me show you why".
The point isn't to sell you a build. The point is to figure out, together, what the right next move is for the business. If a build comes out of that — brilliant. If not — you've saved yourself a few weeks and a few thousand pounds.
Pick three. See where it goes.
Tell me what you do, what's slow, and what'd unlock the next year — the panel on the right writes a narrative back. It's not a quote. It's a starting point for the actual conversation we'd have on a call.
Trade businesses are built for this kind of build.
Here's how I'd approach it: I'd build a custom quote engine that prices the job in seconds, designed around the way trade business actually run, focused on hours back in your week, every week. No off-the-shelf templates, no SaaS subscription, no pre-baked compromise.
- Plug a custom quote engine that prices the job in seconds into your existing site / CRM / inbox
- Wire it into the team's day-to-day — Slack, email, mobile app — wherever they work
- Add an AI layer if it makes sense (it usually does, but not always)
- Ship a working prototype within a week so you can prove it actually helps
Six bespoke builds that started as "is this even possible?"
A small selection of the kinds of one-off, weird-shape, niche-vertical problems I've shipped. None of these would have fit on the standard solutions menu — and most started with the client saying "I have no idea if this is buildable".
RecruitmentA Slack bot that scrapes candidate calls into structured notes
Recorded interview → transcript → AI-tagged into a structured candidate profile, dropped into the agency's ATS automatically.
PropertyA weekly portfolio-rent reconciliation engine
Reads bank statements, matches tenant payments, flags missing rent, drafts the chase-up message — for a property mgmt firm with 240 doors.
HospitalityA multi-site recipe scaler + costing tool
Single recipe → scales for 15 venues with different portion sizes, calculates ingredient cost per dish in real time, syncs with the supplier price feed.
EventsA festival micro-ticketing platform with QR scanning
Booking flow + Stripe + branded e-tickets + on-site QR scan via the volunteer's phone. Built for a small UK festival in 9 days.
HealthcareA private-clinic patient intake + consent app
Pre-appointment digital form, GDPR-compliant consent, photo capture for derm referrals, signed e-document → straight into the clinic's practice management.
Trade bodyA members-only knowledge base + meeting room
Auth'd portal for ~200 trade body members — documents, video meetings, chat, member directory, dues tracker. Built solo from spec to launch.
None of these were in any agency's "service menu". All of them got built. Yours probably can too.
Four principles. No bullshit.
Every conversation runs by these. They protect both of us — you don't get oversold, I don't take on the wrong scope.
Nothing's "impossible"
"It can't be done" usually means "it can't be done in 2 days for £400". Almost everything is buildable — the question is timeline and budget. We'll find the version that fits both.
Shape the brief together
You don't need to arrive with specs, wireframes, or a tech stack. Most clients arrive with a problem and a deadline. We figure out the shape together on the call.
Modular, not monolithic
Custom builds work because we use modern, modular pieces — React, Stripe, Supabase, AI APIs — wired together for your case. Not a from-scratch build of every component.
Honesty over upsell
If your idea genuinely needs an off-the-shelf SaaS instead of a custom build, I'll tell you. If your scope needs cutting in half to fit a budget, I'll tell you that too.
Five steps. Step one is free.
No mystery, no agency theatre. From "I have an idea" to "I have a working thing" — here's the path.
- 01
A real conversation
Free 30-minute call. You tell me what's in your head — half-formed, fully-formed, doesn't matter. I tell you whether I think it's buildable, and what I'd do differently.
- 02
A scoped narrative
Within 48 hours of that call, you get a written narrative — "here's how I'd approach it, here's the rough shape, here's what it might cost". Not a contract. A starting point.
- 03
A working prototype
If we agree to move, you see something working in your browser within the first week. Real flows, real data, no PowerPoints.
- 04
Build · iterate · ship
Daily progress. Weekly reviews. You steer in real time. Most builds land 1–8 weeks depending on scope. Always under what an agency would charge.
- 05
Yours forever
Source code, hosting, IP — all yours. Optional support retainer after launch, only if you want it. No lock-in.
Custom builds · honest answers.
I've got an idea but no specs / wireframes / tech knowledge — is that ok?
That's the most common starting point. You don't need to bring designs, a tech stack, or even a fully-formed brief. Most calls start with "I've got this thing my business does manually, and I think there's a better way" — that's plenty. We shape the brief together.
How do you price something custom?
Once we've agreed the rough shape on a call, you get a written narrative within 48 hours: "here's how I'd approach it, here's the rough scope, here's what it might cost". The number is fixed once we've agreed scope — no hourly billing, no "out of scope" wars.
Will it always cost less than an agency?
Almost always — agencies typically quote 3–8x what I quote because they have agency overhead. Where I match an agency's price is on genuinely complex builds (multi-tenant SaaS, regulated/compliance-heavy, integrations across 5+ systems). Even then I'm usually 30–50% lighter.
Can you build a niche thing for my industry?
Probably yes. The technique transfers — same modern stack, same patterns, fitted to your domain. I've built things from recruitment-call analysers to festival ticketing apps to property-rent reconciliation engines. The first 30-min call usually clarifies whether your particular thing is buildable, and how.
What if I'm not sure the idea's any good?
Bring it anyway. Half my early calls end with "actually let's not build that, do this instead" — and clients usually save themselves a £5k mistake. The call is free; honest steering is included.
How long does a custom build take?
Smallest custom builds: 1 week. Most: 2–6 weeks. Largest (multi-tenant SaaS, complex integrations, regulated industries): 8–14 weeks. You always see something working in your browser by the end of week one.
Bring the idea — I'll bring the honesty.
Free 30-minute call. No pitch deck. No "discovery workshop". Just a real conversation about whether the thing in your head is worth building, what it'd take, and what I think you should do next — even if it's nothing.