BESPOKESOFTWAREFOR THEBUSINESSES THATWIN.
The best businesses run on software shaped to them. I build that. Custom apps, CRMs, AI agents, websites, all at 10% of agency prices. Newark-built, UK-served, worldwide-remote.
Six things I do better than the agency you nearly hired.
From a £400 instant quote calculator to a £40k multi-tenant platform. Same craft, same care. One person, one stack, one accountable line of communication.
View all solutionsReal software. Real ROI.
Every project below is a real client and the numbers we measured after launch. No fluff. Drag the strip — it scrolls horizontally.
RepSaaS — multi-tenant whitelabel review platform
A full whitelabel review-management SaaS for agencies. Stripe Connect, branded apps, multi-tenant client mode, AI sentiment, mobile.
Charity-grade platform for Mending Lines
Bespoke booking, donations and a Sanity-backed CMS — a production charity website built end-to-end for £2,000.
AI quote suite for Taylor Landscaping
Three tools, one bill — quote calculator, custom AI chatbot, and a 24/7 inbound voice agent. £600 all-in.
Instant quote calculator + lead pipeline for True View
A multi-step quote engine and full back-office dashboard, replacing 50+ hours a month of manual admin.
More work — and the rest under NDA.
Browse the full portfolio. Or pitch me yours.
The companies winning right now run bespoke. Their software is shaped to them — not the other way around. That's the moat.
Software bends to you
The best businesses don't reshape themselves around an off-the-shelf tool. The tool gets built around them. Your processes are your edge — protect them.
Stop renting your stack
SaaS bills add up. £200/mo here, £400/mo there. Within a year you've spent the cost of a custom build — and you still own nothing.
AI is leverage, not magic
Plugged into the right workflow, AI replaces hours of admin and whole job roles. Plugged in wrong, it's a chatbot nobody uses. We build the first kind.
Affordable on purpose
I'm a one-man studio with serious tooling. No agency overhead, no project managers, no inflated day rates. You pay for the build, not the office.
Idea to live in weeks — not quarters.
No 12-week discovery phase. No SOW ping-pong. We talk, I scope, we ship. You see something working in your hands within the first week, every time.
- Day 0
Free discovery call
A proper conversation. What's slow, what's manual, what's leaking money. No pitch deck.
- Day 1
Fixed quote
Scoped, priced, in writing. No "from £X". You know what it costs before we start.
- Week 1
Working prototype
Something you can click within days. Real flows, real data, fast feedback.
- Week 2–4
Build & iterate
Daily progress, shared previews, you steer in real time. No black box.
- Launch
Live & supported
Deployed, monitored, documented. Stays with you forever — no lock-in.
"Lewis built the entire thing in less time than the other agency took to send a proposal. I actually look forward to opening the dashboard in the morning."
£50k agency builds. A tenth of the price.
Fixed quotes, in writing, before we start. The number you agree is the number you pay — no surprise invoices, no "out of scope" wars. Optional support retainers afterwards at a fraction of agency rates.
For comparison: a London agency typically quotes £40k–£80k for the middle tier. Same tech, same outcome — without the office in Shoreditch.
Get a fixed quoteLong-form writing on bespoke software.
Cost guides, AI playbooks, build-vs-buy frameworks, behind-the-build deep dives. Honest, useful, no SEO bait.
See all writing
£ Cost guidesHow much does an AI receptionist actually cost in 2026? Real numbers, no agency-speak
Pricing for AI receptionists in 2026 lands anywhere from £0.04 a minute to £4,000 setup + monthly. Here's the unvarnished breakdown across every popular platform plus the custom-build path — including the hidden costs nobody talks about.
✱ AI playbooksAI sentiment analysis for online reviews: the 2026 framework that actually works
Sentiment analysis on its own is table-stakes by 2026. The framework that wins is layered — extracting topic, intent, urgency and tone, then drafting replies in the brand voice. Here's exactly how to build it.
⇄ Build vs buyCustom CRM vs HubSpot in 2026: an honest decision framework
HubSpot's pricing has crept past £400/seat/month for the tiers most growing businesses end up on. At what point does a custom CRM beat it? Here's the honest framework — covering scope, time-to-value, ownership, and the migration cost everyone forgets.
By area or by sector.
Dedicated landing pages for every city we serve in the East Midlands and every vertical we build for. Real numbers, real local context, real proof.
Locations
The honest answers.
No agency overhead. No middle-management. No 8 people on a Slack thread to change a button colour. It's me, modern AI-assisted tooling, and a tight build process. The output is the same — the overhead isn't.
Yes. I'll build a one-page calculator for £400 or a full multi-tenant SaaS for £40k. Same care either way. If something is genuinely too big for one person, I'll tell you up front.
You do. Full source, full IP, in your repo. If we ever stop working together you keep everything and any developer can pick it up.
TypeScript, React, Next.js, Node, Postgres, Supabase, Vercel, OpenAI / Anthropic. Boring, proven, fast. Nothing exotic that'll be dead in 18 months.
Newark, Nottinghamshire. I work with clients across the UK and remote globally.
Yes — optional monthly retainers for hosting, updates, new features and AI agent maintenance. Or pay-as-you-go. Your call.
Tell me what's slow, manual, or leaking money.
Free 30-minute call, fixed quote within 48 hours, no obligation. No "discovery workshop" upsell — just a real conversation.